Make Your Light (MYL) is the world’s first 3D and AR configurator for track lighting systems. This project is defined by modernity and the full utilization of 3D and Augmented Reality technology in the e-commerce business. The Make Your Light brand was born from a passion for innovation, but also built on a solid foundation of extensive experience in running a company that manufactures and distributes lighting fixtures in Poland and Europe.
Thanks to the 3D configurator with Augmented Reality functionality, the brand has acquired over 35 business partners – distributors from Poland and abroad – within just 6 months. Currently, the company is in the process of implementing an additional 30 setups. Each week, 2-3 new online stores join the partner network. By the end of 2024, the company plans to launch a total of 100 online stores, implementing the 3D track lighting configurator.
How can you successfully scale an e-commerce business in the interior design industry using modern technologies? Discover the success story of Make Your Light (MYL).
Track lighting in e-commerce stores worldwide
The goal of MYL was to create a platform that would enable efficient and scalable sales of track lighting in e-commerce stores globally. In recent years, track lighting has gained significant popularity. It is used not only in commercial spaces but primarily in homes and apartments. Previously, track lighting was an expensive solution that required specialized installation by a certified professional.
The creators of MYL, recognizing the demand for affordable track lighting that could be installed by consumers themselves, decided to leverage modern technologies to create a tool that would directly address this need in the consumer market. Their experience from previous manufacturing and trading activities, including working with 3D models, allowed them to quickly select the right technology partner for this venture – ARLITY.
3D Configurator with Augmented Reality feature
The 3D configurator with Augmented Reality (AR) functionality allows users to interactively customize and visualize track lighting systems in real time. By integrating AR, customers can see how the lighting will look in their own spaces before making a purchase. This immersive experience not only enhances user engagement but also helps make more informed decisions, offering a modern and user-friendly way to design and purchase lighting solutions.
Configurator for e-commerce
MYL clearly defined the guidelines necessary for the project’s implementation. The configurator had to be easy to integrate with any website or e-commerce platform, require minimal implementation effort from new partners, and be highly reliable, setting the standard for the market. Due to the nature of the product, the track lighting configurator needed to allow for the easy creation of even the most complex configuration rules, while maintaining a simple and intuitive user interface for customers and a user-friendly CMS for the store administrator.
Due to the design of the track lighting systems and the way they are connected, it was essential to generate a specification for all components to completely eliminate the possibility of errors in assembly. This is a common issue with companies offering configurable products but lacking an automated configuration tool.
Beyond sales growth, customer satisfaction with the purchasing process and the purchase itself is crucial for Make Your Light. Therefore, ensuring the delivery of a complete order to the end customer from the very beginning is a top priority for MYL.
Product presentation in 3D View
The 3D viewer allows customers to view the lighting fixtures from every angle on their computer or smartphone screen and zoom in on any part of the track lighting system. The 3D preview perfectly highlights the product’s distinctive features and the finest details, such as how light is reflected by chrome-plated elements of the lamps. Meanwhile, the visualization of the track lighting in Augmented Reality (AR) allows customers to verify how the configured system fits into their space. Using the AR feature, customers can see the track lighting they configured in their own home before making a purchase.
E-Commerce Configurator on a subscription basis
An important factor for Make Your Light in developing the strategy and promotion of the configurator was the potential offered by the 3D configurator with AR, made available through the SaaS (Software-as-a-Service) model. This approach provides flexibility, scalability, and easy integration, allowing businesses to quickly access and utilize the configurator without the need for complex installations or significant upfront investments.
Solution to Key Problems of
E-Commerce Stores
Oprogramowanie SaaS rozwiązuje 4 podstawowe dla partnerów biznesowych, tj. sklepów e-commerce, problemy, związane z wdrożeniem narzędzia.
The SaaS service resolves four core issues for business partners, such as e-commerce stores, related to the implementation of the tool:
- No High Upfront Costs:
The subscription-based service eliminates the need for significant one-time investments, which is a common disadvantage of traditional software. This makes it more accessible for businesses of all sizes. - Availability and Security:
The 3D configurator hosted in the cloud ensures 99.8% availability and security. This means that the 3D configurator with AR from Make Your Light is virtually fault-free and always accessible to customers of online stores. - Automatic Updates:
Cloud services from ARLITY remove the burden of updates from customers (online stores, distributors, and manufacturers). The responsibility for updating the system lies with the software provider, ensuring that the tool remains up-to-date without requiring additional effort from the client. - Easy Implementation and Scalability:
The ease of implementing the configurator is crucial for business scalability. Deploying the configurator in each new online store can be done without the need for developers or programmers. Moreover, the configurator can be easily customized and tailored to match the brand of any e-commerce platforms.
Scaling E-Commerce Business with the 3D Configurator and Augmented Reality
The 3D configurator with Augmented Reality functionality was designed to be, and according to the strategy, became an excellent tool for scaling the e-commerce business. Make Your Light employs top specialists in e-commerce and marketing, providing a solid foundation to promote the platform and the new configurator service from the very beginning.
Moreover, thanks to the commercial experience of the MYL team and the versatile capabilities of the tool, the solution quickly gained attention in the e-commerce sector, as well as in the lighting and interior design industries. As a result, its reach expanded rapidly, enabling the acquisition of new clients and partners.
Within the first six months of operation, the MYL platform acquired 35 permanent e-commerce partners who implemented the Make Your Light track lighting configurators in their stores. The company is currently in the process of implementing the configurator in 30 additional stores, with a goal of completing a total of 100 implementations with international reach by 2024. Moreover, Make Your Light is growing so rapidly that each week the brand gains 2-3 new business partners who want to boost their online store sales with the configurator.
Importantly, the configurator is currently available in 28 languages and supports multiple currencies, meaning that expanding into international markets with this tool poses no functional or technological difficulties.
3D Configurator for E-Commerce and Distributors
Make Your Light is not the only interior design brand achieving fantastic sales results by using the 3D configurator created by ARLITY. Other companies, such as Lenart Meble (DIG-NET sp. z o.o.), Sollux, and Garden Space, are also excellent examples of success. However, the Make Your Light example highlights how utilizing 3D and AR tools, backed by a cohesive business strategy, market awareness, and innovation, can rapidly scale a business. This approach guarantees growth in both online and B2B sales simultaneously.