The contemporary e-commerce landscape is extremely dynamic. Companies must meet the challenges arising from the latest trends in online trading, strongly influenced by new technologies, social media, and increasingly sophisticated marketing strategies and tools used for their implementation, as well as unique marketing campaigns. One of the technologies that has been changing, or rather revolutionizing, […]
Augmented Reality (AR) is an advanced technology that blends digital information with the real world, creating an enriched, interactive environment. The process of how AR works is complex and involves integrating several key technologies, such as image processing, position and orientation tracking, real-time graphics rendering, and user interaction. Below, we provide a detailed discussion of […]
Augmented Reality (AR) is a technology that allows merging the virtual world with the real world. To take advantage of Augmented Reality (AR), you don’t need special goggles or glasses; just a smartphone or tablet and… well, either a Native AR app, Dedicated AR App or a Web AR feature, which allows displaying objects through […]