EMIBIG is a Polish manufacturer whose lighting fixtures are known for top-tier design. Thanks to the high quality of its products, the brand is thriving not only in Poland but also in export markets. In its lamp production, EMIBIG exclusively uses components sourced from Polish suppliers. The brand also prioritizes domestic experts when selecting technological partners. EMIBIG eagerly implements modern technological solutions, both for its products and day-to-day operations. The company values innovation and a progressive approach to promotion and sales. This openness allows the manufacturer to offer customers a unique shopping experience, thereby setting a high competitive standard.
Based on its deep understanding of customer needs and the potential of modern technological solutions, EMIBIG decided to adopt tools provided by the ARLITY Cloud Platform, including the Augmented Reality application, Architect Zone, and a 3D product viewer. Discover the story of EMIBIG’s growth through the use of 3D and AR tools from ARLITY.
3D Models and Resource Management in Producer-Architect Relations
EMIBIG is a company well-versed in using cutting-edge technological tools to support design, production, and business collaboration processes. The manufacturer sells its lighting fixtures through multiple channels, with e-commerce and B2B partnerships with architects being particularly significant distribution segments for EMIBIG.
For brands offering stylish products, collaboration with architects and interior designers is always one of the main pillars of their operations. From the beginning of its activity in this sales channel, EMIBIG has prioritized functional solutions, availability, and transparency of resources. Thus, the decision to implement a tool that enables efficient management of 3D product models was made without hesitation. Thanks to its history of working with ARLITY as a trusted partner in 3D modeling and creating photorealistic product visualizations, EMIBIG also decided to use ARLITY Cloud software, dedicated to manufacturers and leveraging 3D resources.
PIM 3D and Architect's Zone – A 3D Model Library for E-commerce and the Manufacturer’s Platform
The first and primary solution the brand offered architects was PIM 3D – a database of 3D models fully integrated with the manufacturer’s e-commerce system, simultaneously functioning as a model library for architects. Soon after, EMIBIG opted for a more comprehensive tool that combined the features of PIM 3D with additional communication and marketing functionalities: ARLITY’s Architect Zone. This solution allowed EMIBIG not only to provide 3D models, specifications, and product photos in an organized and transparent manner, but also to assign architect-specific discounts, and inform them about promotions, new products, and limited offers.
ARLITY’s PIM 3D also serves as the main data repository, supplying information to other tools available within the ARLITY Platform. This enables EMIBIG’s technological development to evolve gradually, offering the company continuous potential for system expansion with new features as the business scales and its needs grow.
EMIBIG Architect Zone
The EMIBIG Architect Zone is a tool perfectly tailored to the brand’s needs when working with designers. It has automated many processes that were previously time-consuming for EMIBIG. An easy-to-use management panel, automatic product data updates, practical marketing and sales-supporting features, and the ability to share resources with a selected group of architects are just a few of the options that were crucial to the manufacturer and have proven highly effective. Feedback from designers also indicates that the implemented tool significantly simplifies working with 3D models and is functionally on par with the most popular 3D model libraries. Downloading optimized models, accessing essential product information, and easily searching the product catalog are advantages of the Architect Zone that are key to successful collaboration with architects.
3D Viewer and EMIBIG Home Augmented Reality Application
Online sales are the second pillar of EMIBIG’s business. To make it easier for consumers to independently purchase beautiful lamps that fit their interiors on the e-commerce platform, the manufacturer employed well-coordinated tools dedicated to 3D and AR product presentations.
The first feature implemented in the store was ARLITY’s 3D viewer. This software, utilizing the brand’s 3D model resources, allows for 3D product presentations from every possible angle. The 3D viewer is so precise that it enables the store’s customers to see even the smallest product details, such as how materials used in the lighting fixtures reflect light. The 3D viewer is part of the product page, so when a customer visits the store and selects a product, they are taken directly to the product page, where, alongside the 3D viewer, they can find descriptions, dimensions, technical data, and photos.
3D Viewer for EMIBIG’s Online Store
For products like lamps and lighting fixtures, which are challenging to showcase effectively online, the 3D viewer is an excellent solution. Moreover, it offers significant savings for the company, as the 3D viewer eliminates the need for photoshoots or videos for all products in the range. This option is not only cheaper but also less time-consuming, meaning that new product presentations appear online much faster, enabling quicker sales launches.
"EMIBIG Home" Augmented Reality Application
Complementing online product visualizations is the dedicated EMIBIG Home Augmented Reality (AR) application. AR visualization is no longer just a feature for the most demanding consumers; it’s a tool that is increasingly popular among the e-commerce customers of the brand.
The AR application is also a key element in creating a positive shopping experience. EMIBIG customers can, even before purchasing, verify whether the product they’ve chosen will fit their interior in terms of style and color, and whether the size of the wall lamp, chandelier, or lamp will suit the available space. The product model that the customer sees on their computer screen in the 3D viewer can be easily viewed in the interior using the AR “View in Room” feature. The app can be launched on mobile devices like smartphones or tablets, and “trying out” the product in the space is simple, requiring just a few clicks.
What’s more, the ability to place multiple EMIBIG lamps in one room simultaneously and compare them, or see how different fixtures from the same collection would look as a set, has proven to be a valuable feature for online customers. Many of the brand’s customers aim to furnish an entire room or even a house with lighting fixtures from a single model, creating a cohesive stylistic concept. The EMIBIG Home “View in Room” app allows them to choose the most appropriate collection and “try out” the lighting in all planned connection points. Providing this level of shopping support has been a key element of EMIBIG’s sales and customer experience strategy.
EMIBIG’s Growth with ARLITY Tools
EMIBIG is a company that leverages ARLITY Platform tools in its daily operations, gradually implementing solutions that optimize processes and support customer service and resource sharing. EMIBIG is an excellent example of a company where production technologies harmonize with 3D and AR technologies used in marketing and sales. ARLITY tools have become a crucial element in building the brand’s competitive edge in the Polish market and facilitating entry into export markets.
EMIBIG is also one of the first companies to benefit from ARLITY’s new and improved Architect Zone 2.0. Enhanced with new marketing, sales, communication, and automation features, Architect Zone 2.0 opens up broader collaboration opportunities for the brand with top designers, distributors, and showrooms.