Spis treści Make Your Light (MYL) is the world’s first 3D and AR configurator for track lighting systems. This project is defined by modernity and the full utilization of 3D and Augmented Reality technology in the e-commerce business. The Make Your Light brand was born from a passion for innovation, but also built on a […]
Table of contents The contemporary e-commerce landscape is extremely dynamic. Companies must meet the challenges arising from the latest trends in online trading, strongly influenced by new technologies, social media, and increasingly sophisticated marketing strategies and tools used for their implementation, as well as unique marketing campaigns. One of the technologies that has been changing, […]
Table of contents Augmented Reality (AR) is an advanced technology that blends digital information with the real world, creating an enriched, interactive environment. The process of how AR works is complex and involves integrating several key technologies, such as image processing, position and orientation tracking, real-time graphics rendering, and user interaction. Below, we provide a […]
Table of contents Lenart (DIG-NET Lenart sp. z o.o. sp. k.) is one of the most recognizable and highly esteemed Polish furniture manufacturers. Lenart’s product line mainly focuses on storage furniture, catering to furnishing entire living spaces. The wall-bed is the most intriguing product offered to customers both online and through distributors. This particular product […]
Table of contents A 3D product configurator is an indispensable tool for manufacturers and distributors who are expanding their range with dedicated, modular, and customizable products tailored perfectly to customer needs. The trend of product personalization and configuration is currently one of the main pillars of e-commerce sales, so it’s worth considering implementing a 3D […]
Table of contents Luxury goods represent a unique category of products. The highest quality of goods goes hand in hand with high prices and availability only to selected users. In the case of this group of products, perfect alignment with the customer’s expectations, preferences, and needs is particularly crucial. Luxury boats and yachts undoubtedly belong […]
Table of contents Augmented Reality (AR) is a technology that allows merging the virtual world with the real world. To take advantage of Augmented Reality (AR), you don’t need special goggles or glasses; just a smartphone or tablet and… well, either a Native AR app, Dedicated AR App or a Web AR feature, which allows […]
The 25th edition of Polsish e-commerce trade fair Targi eHandlu is now behind us. As usual, the event gathered e-commerce experts, as well as specialists in sales, marketing, and business development. What topics were discussed during the spring edition, what trends will dominate in 2024 and even in the coming years in online sales, and […]
Table of contents Within just a year, the 3D configurator allowed them to automate and expedite the order fulfillment process from several days to just one day. Currently, 40% of their product sales result from using this tool. The 3D product configurator also represents an innovation in the tech industry, attracting many potential customers to […]