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The contemporary e-commerce landscape is extremely dynamic. Companies must meet the challenges arising from the latest trends in online trading, strongly influenced by new technologies, social media, and increasingly sophisticated marketing strategies and tools used for their implementation, as well as unique marketing campaigns. One of the technologies that has been changing, or rather revolutionizing, both online commerce and marketing for several years now is Augmented Reality (AR).
Learn how to use Augmented Reality in e-commerce from this article.
Augmented Reality (AR) in e-commerce
Augmented Reality (AR) is a technology that changes and enhances the appearance of the real world by overlaying digital information onto it. AR is a relatively new technology in the context of sales, which is why it has only recently become important for the e-commerce