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Augmented Reality (AR) is a technology that allows merging the virtual world with the real world. To take advantage of Augmented Reality (AR), you don’t need special goggles or glasses; just a smartphone or tablet and… well, either a Native AR app, Dedicated AR App or a Web AR feature, which allows displaying objects through a browser. What are the differences between these types of AR, and which one is better for business?
Augmented Reality (AR) - what is it?
Augmented Reality (AR) is a modern technology that allows displaying virtual objects, such as 3D models, in the real-world environment. The visualization of the 3D object merges with the camera view, for example, from a smartphone, and is shown on the device screen. AR technology can be used for entertainment purposes, like creating filters for social media, educational purposes (such as interactive learning aids), as well as business applications.