Video catalog of products – Alubest case study

Client: Alubest – distributor of advanced sublimation printers, pigment printers and UV printers.

Purpose: To extend the information contained in printed product catalogs with interactive video content,

Printed materials are and will always be a useful tool in B2B communication. However, today this communication requires additional support. Connecting the real world and digital tools is becoming a necessity. ARLITY tools allow for their unique infiltration.

Video catalog of ALUBEST products – implementation

Client: Alubest distributor of advanced sublimation printers, pigment printers and UV printers.

Aim: Extending the information contained in printed product catalogs with interactive video content,

Product: ARLITY AR Video

Chosen solutions: As a result of cooperation mobile application available in IOS and Android system was created, It allows to present interactive video content based on printed materials provided by Alubest. The topic of the films are printing machines presented during work, directly on printed company catalogs.

This presentation allows to visualize speed of operation and ease of use. Film material appeals to the imagination more than photos. Due to the contrast between print and digital materials, the solution is surprising for watching person, which makes the message more remembered.

The application is used by both Alubest customers and sales representatives.

Customer benefits:

  • Sales representatives received a sales support tool that helps in better communication with the customer,
  • The application and printed materials are a set perfectly suited to trade fairs and industry events. This combination draws attention and increases interest in the company’s information materials. It significantly increases their reach and the chance of reaching information to the right people.
  • Visualization of products using printed materials is surprising and allows to remember the product and company more easily. At the same time, it allows to notice product features that cannot be seen when the customer sees only the photos.

Very fast implementation and unique understanding of customer needs – this is how cooperation with ARLITY can be summarized. Within 14 days we received a fully ready, very professional solution. In the near future, we plan to take advantage of the other opportunities offered by ARLITY and Augmented Reality to enable our clients to see the printing machines offered to them in real sizes in their production environment.

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