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For over 10 years, they have been setting trends in the market for garden equipment, landscape architecture, and outdoor products. Their industry is developing extremely quickly, and they understand the needs of the architects they collaborate with very well. In response to the need for efficient work with 3D models and product information, as well as the functional organization of the database, they decided to implement innovative software such as the Architect Zone. We tell the story of the success of the Garden Space brand using the most advanced tool for cooperation with architects – the Arlity Architect’s Zone.
Garden Space – market leader in outdoor and garden equipment
Garden Space is undoubtedly the market leader in the category of garden furniture, garden equipment, and landscape architecture. It is the first multi-brand company in Poland offering such a wide range of outdoor products. Garden Space is an experienced player, and its success in the industry and the trust of customers – both designers and consumers – are attributed to its flexibility in action and quick response to signals from its main audience group, namely architects. However, the position of industry leader also brings inevitable challenges and a constant need for service improvement. After all, heavy is the head that wears the crown.
Collaboration with architects
Collaboration with architects is one of several, but at the same time, the main sales channels for Garden Space. The brand pays particular attention to cooperation with designers and decorators because this group of customers essentially sets trends in the field of outdoor decor, furnishings, and decorations. Architects are responsible for developing awareness of these trends among end-users. They also create projects and assist consumers in making final purchasing decisions, thereby building trust in Garden Space as a supplier of outdoor and garden products. Hence, collaboration with architects constitutes a core source of brand development and decision-making.Solution to challenges in collaboration with architects
Being a leader requires maintaining, and even setting, industry standards. Introducing each new collection entails updating the catalog of 3D product models, which, however, was not always simple and easily accessible for architects. “Before implementing Arlity Architect’s Zone, architects told us that the files we provided in the database were too large, lacked formats, which caused problems with downloading materials, and there was no possibility of working with them. Moreover, the process of sending files with models to architects was cumbersome and time-consuming for us. The implementation of Arlity Architect’s Zone solved all these problems,” explains Anna Rytt, an expert and representative of the sales department at Garden Space.Arlity Architect’s Zone
The Arlity Architect’s Zone is software available within the Arlity Cloud – an extensive cloud-based tool designed for manufacturers and distributors who want to reach customers with the most comprehensive product presentations. The functionalities of the Architect’s Zone directly address the needs of companies collaborating with architects. It is one of the most advanced tools of its kind on the market and the only one integrated with Augmented Reality technology, as well as fully compatible with applications such as 3D configurators or PIM 3D, also available in the Arlity cloud.