Case Study: 3D Ergonomic Desk Configurator for Ergonome

Within just a year, the 3D configurator allowed them to automate and expedite the order fulfillment process from several days to just one day. Currently, 40% of their product sales result from using this tool. The 3D product configurator also represents an innovation in the tech industry, attracting many potential customers to the company. This case study highlights how to increase sales by meeting customer challenges and how a single tool can impact conversion rates in a manufacturer’s store, exemplified by the success story of the Ergonome brand.

Ergonome – Polish Desks for Ergonomic Workstations

Ergonome is a Polish manufacturer of ergonomic desks. The main idea behind the Ergonome brand is to create comfortable and healthy workstations. This concept perfectly aligns with current trends and user needs. Initially, the company created desks for businesses and institutions to build ergonomic workstations. However, the growing social interest in health improvement year by year, as well as the rising trend of remote work, has attracted broader attention from independent consumers to Ergonome products. This shift led to the need to streamline the functioning of the manufacturer’s e-commerce platform.

Response to the need for individual approach to the Consumer

Since the brand’s entry into the market, orders were primarily based on information contained in product sheets, marketing materials, and expert articles curated by Ergonome’s marketing department. However, the need for an individual approach to these unique yet relatively inaccessible consumer products at the time nearly necessitated steps to help consumers more vividly understand the concept of ergonomic desks, their key advantages, and how they could fit into customers’ own workspaces. The management of Ergonome consists of individuals who are not afraid of challenges, are experts in running e-commerce businesses, and readily embrace innovations, as evidenced by the brand they created. Following positive feedback and global trends, the brand decided to implement Arlity’s 3D product configurator.

Ergonome 3D desks configurator

The implementation of a 3D product configurator on the e-commerce platform was the most optimal response to the needs voiced by both customers and the company itself. Indeed, the model Ergonome offered its customers, enabling individual desk configuration according to their needs, had been a proven option for some time. However, the previous approach encountered a fundamental problem – customers struggled to visualize the ordered product. They specified product parameters based on specifications but did not receive visualizations. This method was also insufficiently automated and optimal in terms of user experience (UX). In search of a technological solution to this problem, the Ergonome team explored numerous configurator options available for e-commerce. They even considered implementing a 2D configurator, which did not entirely meet the expectations of the rapidly growing brand. “Our main goal in finding a new configurator for the ergonome.pl store was to simplify and automate the preparation of sketches for personalized desk orders,” said Lukas Jeznach, Co-Founder of Ergonome. “In the previous process, the customer placed an order, we determined the placement of accessories, created a sketch, and the customer approved it. That’s when we started production, which took from several days to even a dozen days,” Jeznach added.

Product configurator by Arlity

The concept of Arlity’s 3D product configurator fully met Ergonome’s needs to offer tailor-made ergonomic desks to a wider group of individual and business customers. The tool allowed for desk configuration changes in a 360° view – altering the desktop or desk frame color could be done in real-time on automatically generated visualizations. With each adjustment in size or accessories, the price was automatically recalculated. Importantly, the configurator’s premise also included saving configurations in the cart and proceeding to purchase finalization. With such capabilities, is there a need for anything more? “We approach each customer very individually because it is the only guarantee to perfectly tailor our tools to the needs, expectations, and requirements of the customer,” says Bartosz Kotlarski, President of Arlity. “In the case of Ergonome, we knew we were dealing with a company that creates products for very demanding customers, so we jointly decided that the 3D desk configurator must be enhanced with an option that allows for full customization of the desk to the user’s needs. We proposed combining the configurator with an AR application,” Kotlarski explains. The Ergonome AR application, based on Augmented Reality technology, allowed customers to test their self-created desk configuration and place the generated product visualization in the space of their own office or apartment at a 1:1 scale. This combination quickly proved to be a bullseye.